Using Conversion Tracking for Site Promotion in Quick Shopping Cart
Quick Shopping Cart's conversion tracking measures the action of a user who clicks on one of your ads and whether the action results in a purchase.
You can set up conversion tracking to track the effectiveness of your Google® AdWords®. When your customer completes a Quick Shopping Cart purchase, a message is sent to the advertiser's conversion tracking server, where you can see conversion statistics.
Purchasing Conversion Tracking with Google® AdWords
To enable purchase conversion tracking for Google® AdWords, enter the conversion ID that Google® gave you. After you add the ID, Quick Shopping Cart dynamically generates the JavaScript necessary to enable purchase conversion tracking on your customer's invoice when completing a purchase.
NOTE: When generating your Google® conversion ID, select Purchase/Sale in the Google® AdWords Conversion Tracking setup. Additionally, even though the Google® instructions tell you to copy all of the code in the box, you only need to copy the ID in the google_conversion_id line. You use the ID to set up conversion tracking with Google®.
For more information, see Google's Setting up Conversion Tracking section.
To Set Up Conversion Tracking for Google® AdWords
- Log in to your Account Manager.
- Click Quick Shopping Cart.
- On the Quick Shopping Cart page, click Launch next to the Quick Shopping Cart account you want to use.
- From the Promote menu, go to the Marketing section, and then select Conversion Tracking.
- In the Google AdWords ID field, enter the conversion ID that Google® gave you.
- Click OK.
