What is a confirmed opt-in policy?
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Last Updated:
May 21, 2017 12:31 PM
Express Email Marketing® uses a confirmed opt-in policy to ensure, by email, that Contacts intend to join your mailing list.
Contacts become active when they:
- Open three campaign emails.
- Click on the confirmation link.
This policy guards against the possibility that a third-party could add a Contact without their knowledge or permission.
