How does spam affect my Express Email Marketing campaign?
Spam is unsolicited email or junk mail, however, not all unsolicited email is spam. A narrower definition of spam defines it as email advertising for a product or service that is sent to a mailing list or newsgroup membership without the permission of the intended recipient. As such, spam is a growing problem for both businesses and individuals and is subject to federal legislation.
Express Email Marketing® helps you comply with anti-spam laws by assisting you in creating and maintaining a permission-based Contact list. You should use a permission-based model for your email marketing efforts, both for the image of your company or organization and your relationship with your customers.
Express Email Marketing has a strong interest in prohibiting spam. Being identified as a source of spam can lead to ISPs, search engines, and email services blacklisting your domain and, potentially, all email messages using the Express Email Marketing application.
