How Do I Attract Contacts?
Express Email Marketing® helps you attract Contacts to your website with easy to use sign-up forms. Sign-up forms enable you to build a permission-based Contact list. Permission-based Contacts are those Contacts who have explicitly asked to receive email announcements from you.
When you create a sign-up form, you can select standard questions to ask your Contacts, such as their name, address, age, and contact information. You can also create your own custom questions to gather additional information about your customers. The sign-up form also allows you to categorize your Contacts by interest groups. Using interest groups ensures that your Contacts are getting the email campaigns that match their interests.
The information you collect in the sign-up forms displays in each Contact's profile on the Contacts page.
Using a Subscribe link on your website is another way to attract Contacts. With this option, visitors can subscribe to your mailing list with just one click of a button. For more information, see Adding Express Email Marketing Subscription Links to Your Website.
