What are HTML and text email campaigns?
You can format messages in HTML or plain text. By creating HTML-formatted email messages, you can create visually appealing campaigns that look similar to Web pages. By creating text email messages, you can include minimal formatting and display only text and hyperlinks.
Because some email applications do not support HTML messages or a Contact elected to receive only text messages, Express Email Marketing generates HTML and text-based (in multi-part MIME format) versions of campaigns. The HTML version is delivered first, and if the message isn't received, Express Email Marketing sends the text version.
You can create a campaign using the template-driven campaign building tool or your own HTML design. To create a text-based campaign mailing, you can select Text Only from the Campaign Type list.
NOTE: For text-based email campaigns, Express Email Marketing only collects data for sent and unsubscribe responses.
