About the Competitor Ranking Report
The Search Engine Visibility Competitors report lets you check your and your competitors' Web page's search engine rankings. This report lets you compare your current search engine performance with that of your direct competitors.
If the report reveals that competitor sites/pages outrank yours, consider taking a closer look at those sites. Pay particular attention to the Title tags, page copy and back links. Keep in mind that the reported rankings are likely to fluctuate over time as search engines shuffle and add to their indices and competitors optimize their website content.