What can I do with information in my Customer Sales Report?
The Customer Sales Report provides information on customers' purchasing habits such as how much they're spending, and what they're buying. With this information, you can begin to better understand your customers and their needs. Understanding their needs lets you tailor your product offerings, product prices, and marketing strategies.
By reviewing a customer's order history, you can learn which products they already use, make relevant suggestions for complementary products they might find useful, and know if they have already tried and refunded a particular product.
If you choose to contact your customers to build relationships, asking open-ended questions lets you understand their needs and perhaps help them achieve their goals. Reviewing the customer sales report gives you information to figure out a customer's average order size, which can also help you to make appropriate recommendations.
