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• Express Email Marketing
• Working with Email Designer

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Personalizing Your Campaign Email Messages

You can add specific Contact information to the subject line or body of an Express Email Marketing® email campaign. For example, you can change the "Dear Customer" salutation to "Dear William".

To Personalize Your Campaign Email Messages

1. Log in to your Account Manager.
2. Click Express Email Marketing.
3. Next to the account you want to use, click Launch.
4. Click Campaigns.
5. To update existing campaigns, click View Email Campaign or to create a new campaign, click Create Email Campaign.

   NOTE:Only active campaigns can be changed.

6. Click Personalize.
7. In the Personalization Builder, complete the following:
   • Contact Information — Select the specific Contact information to include from the list of available options. These are drawn from the questions you include in your sign-up form.
   • Personalized Text — Enter text to complement the personalization code(s). For example, type Dear in front of the code for "first name" to create "Dear William".
   • Default Text — Enter generic text to display if any of your Contact information is incomplete. This is important as some Contacts may not completely fill out the sign-up form.

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