What is permission-based email?
Permission-based email refers to email messages sent to Contacts who requested them, in contrast to unsolicited email messages or spam. You can obtain specific permission to receive email directly from a Contact, or have an existing customer relationship that implies the customer wants to receive your email messages.
Many people, particularly email marketers, have varying definitions of what constitutes permission-based email in terms of direct or implied consent.
Express Email Marketing® requires that each recipient of a campaign agree to receive your communications either directly (by opting in to your contact list) or indirectly (by you indicating an ongoing relationship with the contact that the contact does not dispute).
Build your permission-based email list by creating and placing a sign-up form, called an Opt-In Magnet, on your website. Visitors to your site can then use the form to subscribe to your mailing list. To learn more about Opt-In Magnets, see Working With Sign-Up Forms in Express Email Marketing.
