Tips for Using Express Email Marketing
We've identified a few areas where Express Email Marketing® users have questions, so we've rounded up some quick tips to help. All of these procedures require you to log in to your Express Email Marketing account, so follow the steps below to get started.
To Access Your Express Email Marketing Account
- Log in to your Account Manager.
- Click Express Email Marketing.
- Next to the account you want to use, click Launch.
Working With Contacts
These tips help with the List Manager tab, which is where you add and manage your Contacts.
Adding Contacts
When you add new Contacts, it helps to provide as much information as possible. Demographic information such as location or interest groups can help generate better reports about campaign responses.
To Add a Contact to Express Email Marketing
- Click List Manager.
- Click Add Contacts.
- Enter the email address and other demographic information.
- Click Save and Exit.
For more information, see Adding Contacts to Your List Manager in Express Email Marketing.
Adding Multiple Contacts
If you have a list of previously compiled customers, you can import them to your Express Email Marketing account in either a text (.TXT) or comma separated values (.CSV) file.
To Add Multiple Contacts from Express Email Marketing
- Click List Manager.
- Click Import List.
- Watch the opt-in video, and then if you agree to the Terms of Service, select I watched the opt-in video and agree to the following.
- Click I Agree.
- Click Browse to locate a file to upload, or copy and paste your list into the box indicated.
- Click Next.
- Select options for importing, and then verify the Interest Groups (if any) for your new list.
- Click Finish.
For more information, see Importing Existing Customer Lists in Express Email Marketing.
Editing Contacts
While you cannot update a Contact's email address, you can update all other information such as name, location, or interest groups.
To Edit a Contact in Express Email Marketing
- Click List Manager.
- Click View Contacts.
- Click the Email Address for the Contact you want to edit.
- Edit the fields or selections you want to change for this Contact.
- Click OK.
For more information, see Editing Contact Information in Express Email Marketing.
Deleting Contacts
You can delete a single Contact in the contact details window.
To Delete a Contact From Express Email Marketing
- Click List Manager.
- Click View Contacts.
- Click the Email Address for the contact you want to remove.
- Click Delete Contact.
- Click OK.
For more information, see Removing Contacts from Express Email Marketing.
Deleting Multiple Contacts
Remove multiple Contacts by creating a .CSV or .TXT file listing the addresses you want to remove.
NOTE: The imported file must contains only email addresses for Contacts you want to remove.
To Delete Multiple Contacts From Express Email Marketing
- Click List Manager.
- Click Remove Contacts.
- Click Browse to locate the .TXT or .CSV file containing the addresses you want to remove, and then click Open.
- Click Import File.
For more information, see Removing a Group of Contacts in Express Email Marketing.
Working With the Email Designer
These tips help with the Campaigns tab, which is where you build and send campaigns.
Resizing Images
Depending on the results you want, you can use different methods to resize images in Express Email Marketing.
To Resize an Image in Express Email Marketing
- In the campaign editor, click the Insert tab, and then click Image.
- Upload the image you want to use, or select one from a gallery.
- (Optional) To fit the selected box in your template, select Auto crop image to fit.
- Click Insert.
- To re-size the image manually, you can:
- Specify dimensions — Right-click the image, select Insert/edit image, and then enter Dimensions for the image.
- Click and drag — Click the image to select it, and then click and drag the image outline to the size you want.
For more information, see Working With Images in Express Email Marketing.
Updating Image Descriptions
Image description text displays when a Contact moves their mouse over the image.
To Update an Image Description in Express Email Marketing
- In the campaign editor, right-click the image you want to update.
- Click Insert/edit image.
- Enter the Image description.
- Click Update.
For more information, see Working With Images in Express Email Marketing.
Adding Sections
If you use a Product Promotion, Newsletter, or Announcement template, you can add sections that help organize campaign content.
To Add Sections to Your Express Email Marketing Campaign
- In the campaign editor, move your mouse over a block.
- Click Add Section.
- The new section displays under existing sections.
Adding Attachments
You can attach files up to 10 MB to your Express Email Marketing campaign.
To Add an Attachment to your Express Email Marketing Campaign
- In the campaign editor, click Add Attachment.
- Click Upload Attachments to locate a file on your computer to attach.
- Click Browse to search for your file, and then click Start Upload to upload it to your My Attachments folder.
- Select the file you want to attach to your campaign, and then click Attach.
For more information, see Attaching Files to Campaigns.
Pasting from Word
Pasting text from Microsoft Word into your Express Email Marketing campaign can change formatting or cause other unexpected results. To minimize the impact, paste text using the Paste from Word button.
To Paste From Word into an Express Email Marketing Campaign
- In Microsoft Word®, select the text you want to add to your Express Email Marketing campaign and copy it (press CTRL+C on Windows®, or command+C on Mac®).
- In Express Email Marketing, open the campaign editor and then click the block where you want to insert the text.
- From the Home tab, click the Paste dropdown, and then select Paste with formatting.
- In the pop-up box, paste the text (press CTRL+V on Windows, or command+V on Mac).
- Click Insert.
For more information, see Pasting from Microsoft Word into an Express Email Marketing Campaign.
Changing Background Colors
If you use the Picker to select a color that you want to use throughout your campaign, be sure to note the number displayed in the Color box.
To Change the Background Color in Your Express Email Marketing Campaign
- In the campaign editor, click the section where you want to change the background color.
- Click the Table & Background tab, and then click Color.
- A pop-up will appear. Select your desired color.
- Click Apply.
NOTE: To update the entire background, you must update each area separately.
Adding Social Media Icons
You can add a Facebook® or Twitter® icon to your campaign to encourage Contacts to share the email with friends and contacts through social media.
To Add a Social Media Icon to Your Express Email Marketing Campaign
- In the campaign editor, click the Insert tab, and then click Social Icons.
- Select Yes.
- Click OK.
Sending Test Campaigns
Before you send a campaign to all of your Contacts, send a test message to preview how it looks and check for errors.
To Send an Express Email Marketing Test Campaign
- In the campaign editor, click Send Test Email.
- Enter the email address where you want the test email sent.
- Select HTML, Text, or you can select both.
- Select Personalization options.
- Type the displayed access code, and then click Send.
For more information, see Sending Test Campaigns in Express Email Marketing.
Copying Campaigns
While you can't resend a campaign you've already sent, you can copy any campaign to use as a template.
To Copy an Express Email Marketing Campaign
- Click Campaigns to view your email campaigns.
- In the Actions column, click Copy campaign for the campaign you want to copy.
- The copied campaign opens in a new window.